Privacy Policy
Sniper Auto Trader Inc. (“Company,” “us,” “we,” or “our”) takes user privacy seriously and want you to be informed. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including any software licensed through our website (collectively, the “Service”). By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound to our terms, including this Privacy Policy.
Please also see our separate Terms and Conditions, which incorporate by reference this Privacy Policy and which include definitions applicable to this Privacy Policy.
Unless otherwise expressly stated, this Privacy Policy does not apply to any third-party practices, websites, or services, whether or not referenced in our Service. Each third party will have its own privacy practices and policies, which you should review before using them.
TABLE OF CONTENTS:
Information collection and purpose
Use of cookies and similar technologies
Disclosure of personal information
Do we sell or share your personal information?
Your privacy rights
Data retention
Security
Children’s privacy
Sensitive information
Financial incentives
Do Not Track (DNT) Signals and Global Privacy Control (GPC)
Changes to this Privacy Policy
Contact Us
INFORMATION COLLECTION AND PURPOSE
We collect various types of information to operate our business, provide and improve our Service, and comply with legal obligations. When you interact with our Website or make a purchase, we may collect personal information that you voluntarily provide, such as your name, mailing address, email address, phone number, and, if you create an account, your username, password, and other registration details. We also collect transaction details, including payment information, billing and shipping addresses, and records of products or services purchased.
In addition, like many companies, we use cookies and other automated technologies to collect certain information when you visit or interact with our Website. This may include device and browser information (such as your IP address, device type, operating system, and browser type), usage data (including pages viewed, links clicked, time spent on the site, and other browsing activity), and general geographic location derived from your IP address or device settings. We may also receive information about you from third-party sources, such as payment processors, marketing partners, or service providers, to help us fulfill orders, provide services, or enhance your experience.
We use the information we collect for a variety of business and commercial purposes, including providing, operating, maintaining and improving our Website and Service, processing transactions, fulfilling orders, and enhancing website functionality. We also use your information to communicate with you, respond to inquiries, send updates, and provide customer support. Additionally, we personalize your experience by tailoring content, recommendations, and communications to your interests. Your information is also used for security and legal compliance purposes, such as protecting against fraud, unauthorized access, and harmful activity, as well as complying with applicable laws and responding to legal requests. For internal operations, we use your information for debugging, auditing interactions, conducting internal research, and analyzing usage trends. For marketing and advertising purposes, we may use your information to target advertisements and promotional content to make your experience more relevant. We may also use your information for short-term, transient purposes related to your interactions with us, and for any other purpose you authorize or instruct.
We use information for the same purposes for which we collect it, including operating our Website, fulfilling your orders, improving and marketing the Service, and as otherwise described in this Privacy Policy. More specifically, we may collect the following categories of personal information:
Category | Examples of Data Collected |
Identifiers |
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Commercial Information |
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Device Data |
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Other Information |
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We do not collect sensitive personal information unless required for the provision of our Service.
USE OF COOKIES AND SIMILAR TECHNOLOGIES
Like many companies, we use cookies, pixels, web beacons, log files, and similar technologies to automatically collect certain information when you interact with our Website or digital media content. These technologies help us recognize your device, track your activity, understand how and when content is accessed, and personalize your experience with our Service.
When you visit our Website, unless you have opted out or adjusted your browser settings, your browser may automatically transmit information such as your device type, browser type, IP address, general geolocation, and details about your internet connection. We may also collect information such as your mobile device identifier or MAC address, internet service provider, the date and time you access our Service, the webpages you visit, and your interactions with advertisements or other content.
You have the ability to manage your cookie preferences at any time. Most browsers allow you to control cookies through their settings, and your device may offer additional privacy controls. For more information about cookies and how to manage or opt out of them, please visit www.allaboutcookies.org. You can also learn how to disable third-party cookies and manage mobile device identifiers through your device settings.
Third-Party Advertising and Analytics. We may partner with third-party advertising companies to display ads tailored to your interests based on your online activity and to provide related services such as analytics and market research. These third parties may use cookies, web beacons, or similar technologies to collect information about your use of our website and other sites over time. To opt out of cross-device tracking or interest-based advertising, you can visit www.aboutads.info/choices and follow the instructions for each browser and device you use.
Specifically, we may use Google cookies and tools, such as Google Analytics to analyze website usage, improve user experience, and deliver targeted advertising. Information collected through these tools may be shared with Google. For more details, please review the Google Cookie Policy, the Google Analytics Opt-Out Browser Add-On, and Google Ads Settings. We may also use cookies and tools provided by Meta (Facebook) and other platforms for similar purposes, and information collected may be shared with Meta. For more information, please refer to the Meta/Facebook Cookie Policy.
Types of Cookies and Their Purposes. Cookies and related technologies used on our Website may be set by us (first-party cookies) or by third parties (third-party cookies). These include:
- Essential Cookies: Required for the operation and security of our Website and Service.
- Preference Cookies: Store your preferences to enhance and personalize your experience.
- Analytics Cookies: Help us understand how our Website is used, often by collecting non-personalized information.
- Marketing Cookies: Enable the delivery of personalized and targeted advertisements and help us measure the effectiveness of our marketing efforts.
You can choose to accept or decline cookies, and you may withdraw your consent at any time by adjusting your browser or device settings. Please note that disabling certain cookies may affect the functionality and performance of our Website.
DISCLOSURE OF PERSONAL INFORMATION
As part of our business operations, we may disclose your personal information to third parties for a variety of business and commercial purposes. These purposes include providing and improving our Service, fulfilling legal and contractual obligations, and marketing our products and Service.
Company Affiliates and Corporate Transactions. We may share information with affiliated companies, subsidiaries, or other entities under common ownership or control, provided they adhere to this Privacy Policy. This sharing is primarily for business purposes, such as providing, improving, and supporting our services and offerings. Additionally, in the event of a corporate transaction, for example, a merger, acquisition, sale of assets, reorganization, or other change in control or entity status, your information may be transferred or assigned as part of that transaction. We reserve the right to transfer or assign your information as necessary in connection with such events, including during related due diligence or investigations.
Service Providers and Contractors. We engage trusted third-party service providers and contractors to assist us in operating our Website, providing our Service, processing transactions, and supporting our business functions. These parties may access your personal information only as needed to perform services on our behalf and are contractually obligated to use your information solely for the purposes for which it was disclosed, in accordance with this Privacy Policy. Examples include payment processors, hosting providers, analytics providers, and customer support services.
Cookies, Device Data, and Advertising Partners. As described in the “Cookies and Similar Technologies” section, we may share information collected through cookies and similar technologies with advertising partners, analytics providers, and other third parties for business and commercial purposes. This may include sharing non-identifiable device or usage data to help us analyze website performance, deliver targeted advertisements, and improve user experiences. Third-party advertising companies may use cookies or other tracking technologies to collect information about your online activities over time and across different websites.
Legal Process and Protection. We may disclose your information as required to comply with applicable laws, regulations, or legal processes, such as responding to subpoenas, court orders, or government requests. We may also disclose information when we believe in good faith that it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our Terms or policies, or as otherwise required to protect the rights, property, or safety of our company, users, or others.
With Your Consent. We may disclose your information to third parties for any other business or commercial purpose with your explicit consent or at your direction. This may include situations where you request or authorize us to share your information with a third party.
Other Disclosures. We may also disclose information in other ways as described to you at the time of collection, or as otherwise permitted or required by law.
DO WE SELL OR SHARE INFORMATION?
No, we do not sell or share your personal information for monetary consideration. If our practices change, we will update this Privacy Policy and provide you with the appropriate opt-out options as required by law.
YOUR PRIVACY RIGHTS
We are committed to respect your privacy and providing you with choices regarding how your personal information is used and shared. If you wish to make a privacy-related request or have questions about our privacy practices, you may contact us at any time using our Contact Us form or by emailing support@sniperautotrader.com. Please include your name, email address, or any other identifier you have used in connection with our Service so we can verify your identity and process your request efficiently. If you are making a request through an authorized agent, the agent should also provide their name and contact information, along with your details.
There may be circumstances where we are unable to fulfill your request, for example, if we cannot verify your identity, or if you request deletion of information that we are legally required to retain. In such cases, we will notify you of the denial and provide an explanation of our decision.
Applicable laws may grant you certain rights, which can vary depending on your location and other factors. Subject to legal limitations and as applicable, we honor the following rights:
Access. You have the right to request access to your personal information, including details about the categories and specific pieces of information we collect, the sources of that information, the business or commercial purposes for collection, sale, or sharing, the categories of third parties to whom information is disclosed, and your right to data portability.
pieces of personal information collected. You also have a similar right to data portability.
Correction (Amend). You may request that we correct, update, or rectify any inaccurate or incomplete personal information we hold about you.
Deletion. You may request the deletion of your personal information, subject to certain legal exceptions, such as when we are required to retain data by law).
Limitation. You may request that we limit the processing of your personal information, particularly sensitive data, and restrict the use of automated decision-making, including profiling.
Opt-Out. You have the right to opt out of certain data practices, such as receiving marketing communications (by following the opt-out instructions in each message or contacting us directly). You may also opt out of the “sale” or “sharing” of your personal information, as defined by applicable law.
Complaints and Non-Discrimination. You have the right to raise concerns or complaints regarding your privacy. We value your feedback and will work with you to address any issues. You will not be discriminated against for exercising your privacy rights.
State-Specific Laws. Certain states have enacted privacy laws that may provide you with additional rights. For example, under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information. California’s “Shine the Light” law also allows residents to request information about disclosure of personal information to third parties for direct marketing purposes. If you are under 18, you may request removal of content you have publicly posted, though complete removal cannot be guaranteed.
European Economic Area (EEA) Residents. If you reside in the EEA, you have the right to access, correct, update, or erase your personal information, as well as the right to object to or restrict certain processing activities. Our legal basis for processing your data may be your consent, the performance of a contract, or our legitimate interests, provided these are not overridden by your data protection rights. You may withdraw your consent at any time, though this will not affect the lawfulness of processing prior to withdrawal.
Other Jurisdictions. If you are covered by other privacy laws that grant you additional rights, please contact us to make a request. We strive to honor all applicable privacy rights and will respond to your inquiry in accordance with relevant laws.
DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer or shorter retention period is required or permitted by law, or you request a different retention period (subject to our legal obligations). For example, we will keep your personal information for as long as you have an active account with us, as long as it is needed to provide you with our Service, or as necessary to comply with our legal, regulatory, or contractual obligations.
In some cases, we may aggregate, deidentify, or anonymize your personal information so that it can no longer be associated with you. We may use this non-identifiable information for analytics, research, and to analyze trends over time without specifically identifying any individual.
When determining how long to retain personal information, we include several factors, including: (a) the nature of our ongoing relationship with you, for example, whether you have an active account, a pending transaction, or an open request with us); (b) our legal obligations to retain certain information, such as for tax, accounting, or regulatory compliance, or to maintain transaction records; and (c) other relevant considerations, such as contractual requirements, the existence of litigation holds or investigations, applicable statutes of limitation, and our legitimate business needs.
Once personal information is no longer needed for these purposes, we will securely delete, deidentify, or anonymize it in accordance with applicable laws and our internal policies.
SECURITY
We are committed to protecting your personal information and employ a combination of technical, administrative, and physical safeguards designed to help secure your data. These measures are consistent with industry standards and are intended to protect your information against unauthorized access, disclosure, alteration, or destruction. Our security practices are regularly reviewed and updated to reflect evolving technology and industry best practices.
However, please be aware that no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security. You acknowledge and accept that any transmission of personal information to or from our Website is at your own risk.
The safety and security of your information also depends on you. We encourage you to take proactive steps to protect your account and personal data, such as choosing strong passwords, keeping your login credentials confidential, and logging out of your account when finished. If you believe your account or personal information has been compromised, please notify us immediately at support@sniperautotrader.com so we can take appropriate action.
If you are accessing our Service from outside the United States, please note that your information will be transferred to, processed, and stored on servers located in the United States. By using our Service, you consent to the transfer, processing, and storage of your personal information in the United States, as described in this Privacy Policy.
CHILDREN’S PRIVACY
Our Service is not directed to children under the age of 13, and we do not knowingly collect, solicit, or maintain personal information from anyone under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete such information from our records in compliance with the Children’s Online Privacy Protection Act (“COPPA”).
Additionally, we do not knowingly sell or share the personal information of individuals under the age of 16. If you are a parent or guardian and believe that your child under the age of 13 (or under 16 for the purposes of sale or sharing) has provided us with personal information, please contact us at support@sniperautotrader.com. We will take appropriate action to investigate and address the situation, including removing the information as required by law.
SENSITIVE INFORMATION
We generally do not collect, use, or disclose “sensitive” personal information as defined under the CPRA. However, in limited circumstances, we may collect or use sensitive information only as permitted by law and when it is reasonably necessary and proportionate for specific purposes, including: (a) Performing certain services such as verifying your identity or conducting analytics to improve our Service; (b) Ensuring the quality, safety, and security of our Service; (c) Providing goods or services that you reasonably expect from us; (d) Short-term, transient uses where there is no disclosure to third parties or profiling involved; and (e) Detecting, preventing, or responding to malicious, fraudulent, or illegal activities. We do not use sensitive personal information for any other purposes without providing you with additional disclosures and obtaining your consent as required by applicable law.
FINANCIAL INCENTIVES
We do not currently offer any financial incentives for your data.
DO NOT TRACK (DNT) SIGNALS AND GLOBAL PRIVACY CONTROL (GPC)
Currently, our Service does not respond to Do Not Track (DNT) signals or similar mechanisms from your browser. DNT is a browser setting that, when enabled, sends a signal to websites and online services requesting that your browsing activity not be tracked. However, because there is no industry standard for how DNT signals should be interpreted or responded to, most websites, including ours, do not alter their data collection or use practices in response to DNT signals at this time.
We do, however, recognize and make reasonable efforts to honor Global Privacy Control (GPC) signals, where required by law and where we can verify the request. GPC is a browser or device setting that communicates your privacy preferences to websites you visit, including requests to opt out of the sale or sharing of your personal information.
For more information about Do Not Track, you can visit www.allaboutdnt.com. For more information about Global Privacy Control, visit www.globalprivacycontrol.org.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, or for other operational, business, or regulatory reasons. When we make changes, we will revise the “Last Updated” date at the bottom of this policy and post the updated version on our Website. The most current version of the Privacy Policy will always apply to your use of our Service.
Unless we obtain your express consent, any changes to this Privacy Policy will apply only to information collected after the effective date of the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. If we make material changes to our privacy practices, we will provide additional notice as required by law, which may include prominent posting on our website or direct communication with you.
CONTACT US
Please contact us with any questions or concerns! We can be reached at:
Sniper Auto Trader
6200 Stoneridge Mall Rd.
Suite 300
Pleasanton, CA 94588
support@sniperautotrader.com
Last Updated: 18 July, 2025